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360 degrees commitment to
DIVERSITY, INCLUSION, AND VISIBILITY
in communications, events and marketing.

What is the DIVents Charter?  

The DIVents Charter Logo Blue Colous

Divento: I grow, I become

The name of the Charter takes inspiration from the Latin/Italian word divento which means I grow, I become, as its aspiration is to equip organisations and individuals with the awareness and guidance that will allow them to become truly inclusive and fully embrace diversity in everything they do.

The DIVents Charter provides a 360 degrees blueprint to increasing diversity, inclusion and visibility of diverse groups in communications, events, marketing activities and effectively any output an organisation may be developing or supporting.  

What do the 360 degrees mean?  

It means you will show leadership and commitment to diversity, inclusion and visibility at all levels. Leadership is about people. It’s about all those who contribute to the task including executives, directors, HR team, interns, casting agents, delivery partners, creatives, speakers, performers, make-up artists… when we say 360 degrees, we mean everyone. It’s imperative to understand that leadership and learning go hand in hand – there is no set rule on who ‘can’ be the game-changer in the organisation: we can all make a difference.

Signatories to this Charter commit to taking tangible actions to ensure the communications (internal and external), events (they organise, sponsor, support or take part in), and marketing activities are increasingly more diverse and most importantly inclusive. They commit to do so in a visible and accountable way to role model best practice. Moreover, although primarily focused on communications, events and marketing, the spirit of the DIVents Charter is equally applicable to any other output including internal and external recruitment, PR, operations, and more.  

This Charter is designed to cover all levels of intersectionality and it’s easily adaptable to your demographics, ensuring full inclusion and visibility is rolled out within all involved parties. 

We have created 3 levels of accreditation your organisation can choose to work towards. These are Ready (being the entry-level), Active, and Accomplished (the highest). 

The DIVents Charter Logo. Accreditation level: Ready
The DIVents Charter Logo. Accreditation level: Active
The DIVents Charter Logo. Accreditation level: Accomplished

Your accreditation is built around you, and the way we work with you is tailored to your needs, capacity and timescales. However, the overall process looks like this…

1

ASSESSMENT

You will complete our online self-assessment. We will then see how your workplace stacks up against our topic areas - where you are doing where and where you need to improve.

2

SUPPORT

You will learn ways to meet the standards of the Charter, building on best practice and resources you will be given access to. You will also be assigned a consultant to develop your action plan, as well as identify any needs for staff training.

3

ACCREDITATION

Our consultants will assess your evidence submission, portfolio and any follow-up interview against the DIVents Charter standards to helo you identify the level that is right for your organisation at this particular time

4

RECOGNITION

Receive your accreditation from the Diversity Pride's DIVevent's Charter, as well as a post-assessment pack to helo you celebrate your success and implement any additional improvement measures identified.

Who should join and why?

No matter whether you are at the beginning of your equality, diversity and inclusion journey or well ahead in the game, this Charter is for you. The 360 degrees intersectional approach helps to navigate complex topics in a meaningful way in order to affect positive change and continuously improve. In our opinion, any company can (and should) be an inclusion champion and amplify other voices even if you are a one-person marketing consulting agency! It is imperative all companies, no matter their size, take action today and help build a more inclusive society.

This is your chance to make a difference! Do not miss it!

You should consider the DIVents Charter accreditation if you:

Send out communications (including PR) to employees, and to existing or potential customers


Design, curate, plan, or execute internal or external events

Design, plan, or execute marketing campaigns (online and/or offline)

Sponsor events, marketing campaigns or brand collaborations


Recruit staff internally and externally

By signing up to the DIVents Charter your organisation will learn how to:

  • Visibly support marginalised communities
  • Collaborate with diverse contributors/ influencers
  • Authentically reach diverse customers
  • Influence the supply chain to be more inclusive
  • Design inclusive advertising campaigns
  • Organise fully-inclusive internal or external events
  • Curate events with diverse talent
  • Employ, retain, and promote a diverse workforce
  • Identify diversity gaps in your teams when delivering projects
  • Become confident in your equality, diversity and inclusion efforts
  • Remove biases from the terminology used in communication, and marketing
  • Approach events sponsorship and brand collaborations with an inclusive mindset

We are not there yet! This is why the Charter is important to greater equality

1%

Only 1% of people portrayed as the lead advertising campaigns are from minority groups

Only 32% of people think ads reflect the society we live in

Only 40% of adults with disabilities aged 25-54 have a job, compared to 79% of all non-disabled adults of the same age

Only 0.06% of ads feature disabled people

Global Distribution of speakers shows only 37% of them identify as female

Distribution of speakers in North America/Europe shows only 6% of them comes from BAME communities

Packages and Sign up

Why is there a joining fee?

While we are aware there are many Charters you can sign to free of charge, we want to make sure you are able to translate your commitments into action. The fees cover the extensive expertise and the bespoke resources we will give you access to in order to not only educate your team members about equality, diversity, and inclusion, but also to equip them with tools and knowledge to affect meaningful and lasting change. For some packages, the fee also includes bespoke support from one of our experienced consultants.

Supporting or sponsoring access to the Charter for a small organisation

Your joining fee also includes support for a charity of your choice, either in the form of a 10% donation or sponsorship of the Charter. See packs for more information. In this way, you are not only committing to taking action within your own organisation but also supporting others who may not be able to afford it otherwise.

Win-Win Situation

Extensive research proved that having diverse teams and inclusive workplaces result in commercial benefits. Consider the fee for this Charter to be an investment in your journey to greater equality – commercial benefits will follow. 

IMPORTANT NOTE: In order to reach Accomplished accreditation level one of the Achiever ladder packages is required. 

LITE Pack 1

  Price: On Request
  • Assessment + Recommendations
  • Bi-Annual company progress check with tips
  • DIVents Charter workshop for up to 15 people 
  • DIVents Charter “Ready” Logo + blurb on your website
  • Dedicated quarterly newsletter filled with hot tips and news about equality, diversity and inclusion
  • 10% donation to chosen charity OR 15% discount if you are a charity. 
  • 10% discount on all other Diversity Pride services

LITE Pack 2

  Price On Request
  • Assessment + Recommendations
  • Bi-Annual company progress check with tips
  • DIVents charter workshop for up to 20 people 
  • Unconscious Bias training for up to 10 people
  • DIVents Charter “Ready” Logo + blurb on your website
  • Dedicated Quarterly newsletter filled with hot tips and news about equality, diversity and inclusion
  • 10% donation to chosen charity OR 15% discount if you are a charity. 
  • 10% discount on all other Diversity Pride services

ACHIEVER Ladder 1

  Price: On Request
  • Assessment + Recommendation
  • Bi-Annual company progress check with tips
  • DIVents Charter logo* + blurb on your website
  • DIVents Charter workshop for up to 25 people
  • Unconscious Bias Training for up to 15 people
  • 2 Advanced workshops** (20 people each)
  • 1 half-day of consultancy
  • Annual Progress Report with Recommendations (essential to be assessed to achieve Accomplished status)
  • 12 Months of online support
  • Dedicated quarterly newsletter filled with hot tips and news about equality, diversity and inclusion
  • Sponsorship of the “LITE Pack 1” for a charity of your choice
  • 10% discount on all other Diversity Pride services

ACHIEVER Ladder 2

  Price: On Request
  • Assessment + Recommendation
  • Bi-Annual company progress check with tips
  • DIVents Charter logo* + blurb on your website
  • DIVents Charter workshop for up to 35 people
  • Unconscious Bias Training for up to 25 people
  • 3 Advanced workshops** (20 people each)
  • 2 half-days of consultancy
  • Annual Progress Report with Recommendations (essential assessment to achieve Accomplished status)
  • 12 Months of online support
  • Dedicated quarterly newsletter filled with hot tips and news about equality, diversity and inclusion
  • Sponsorship of the “LITE Pack 1” for a charity of your choice
  • 10% discount on all other Diversity Pride services

* You shall receive “Active” DIVents Charter logo until you reach a level of satisfaction (as measured in your Annual Report) to receive the “Accomplished” level accreditation.

** You can choose from: Inclusive Leadership, Inclusive Marketing & Communication, Inclusive Events, Disability Confidence, Black Inclusion, Racial Inclusion, Gender Equality, Intersectionality & Allyship, LGBTQ Inclusion + Allyship, or Inclusive Recruitment, and much more.

This is your chance to receive accreditation from the most innovative and leading equality, diversity, inclusion consultancy in the world! 

Accelerate your inclusion journey TODAY!

The DIVents Charter accreditation FAQ

BIG NO! It is about giving a voice to equally talented individuals and not dismissing the diverse communities that exist within each industry.

The simple answer is no. We need to be able to work with each partner for a minimum of 12 months to assess whether you meet all the Accomplished accreditation standards.

Accreditations are generally valid for a period of one (1) year, and will be monitored by Diversity Pride on a regular basis. Renewal: Every organisation accredited by Diversity Pride has to undergo the annual audits in order to renew their membership at least three (3) months before expiry date.  

Yes, it will be your choice. However, you can also choose from a list of charities that wish to sign up but don’t have the funds to do so.

Yes! We have set the entry-level fee at the lowest possible (to cover our time to conduct the initial assessment and provide recommendations as well the bi-annual assessments) to ensure even the small organisations can be part of the movement. Not-for-profits can also benefit from discounts and sponsorship. Get in touch with our team to discuss your possiblities diventscharter@diversitypride.org

If we think you are not adhering to the Charter standards, we will contact you to check if you still wish to be on the signatories list. Diversity Pride reserve the right to downgrade the accreditation (e.g. from Accomplished to Active) or request removal of DIVents Charter logo and any Diversity Pride brand assets from a signatory’s website.

Looking for a topic for your lunch and learn session? See below selection of our LAB courses!

Diversity Pride
Diversity Pride
Diversity Pride
Diversity Pride
Diversity Pride Intersectionality
Diversity Pride Inclusive Marketing and Advertising
Diversity Pride
Diversity Pride LGBTQ Inclusion Traning
Diveristy Pride Gender Equality Training

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