360 degrees commitment to
DIVERSITY, INCLUSION, AND VISIBILITY
in communications, events and marketing.
What is the DIVents Charter?
Divento: I grow, I become
The name of the Charter takes inspiration from the Latin/Italian word divento which means I grow, I become, as its aspiration is to equip organisations and individuals with the awareness and guidance that will allow them to become truly inclusive and fully embrace diversity in everything they do.
The DIVents Charter provides a 360 degrees blueprint to increasing diversity, inclusion and visibility of diverse groups in communications, events, marketing activities and effectively any output an organisation may be developing or supporting.
What do the 360 degrees mean?
It means you will show leadership and commitment to diversity, inclusion and visibility at all levels. Leadership is about people. It’s about all those who contribute to the task including executives, directors, HR team, interns, casting agents, delivery partners, creatives, speakers, performers, make-up artists… when we say 360 degrees, we mean everyone. It’s imperative to understand that leadership and learning go hand in hand – there is no set rule on who ‘can’ be the game-changer in the organisation: we can all make a difference.
Signatories to this Charter commit to taking tangible actions to ensure the communications (internal and external), events (they organise, sponsor, support or take part in), and marketing activities are increasingly more diverse and most importantly inclusive. They commit to do so in a visible and accountable way to role model best practice. Moreover, although primarily focused on communications, events and marketing, the spirit of the DIVents Charter is equally applicable to any other output including internal and external recruitment, PR, operations, and more.
This Charter is designed to cover all levels of intersectionality and it’s easily adaptable to your demographics, ensuring full inclusion and visibility is rolled out within all involved parties.
We have created 3 levels of accreditation your organisation can choose to work towards. These are Ready (being the entry-level), Active, and Accomplished (the highest).
You will complete our online self-assessment. We will then see how your workplace stacks up against our topic areas - where you are doing where and where you need to improve.
You will learn ways to meet the standards of the Charter, building on best practice and resources you will be given access to. You will also be assigned a consultant to develop your action plan, as well as identify any needs for staff training.
Our consultants will assess your evidence submission, portfolio and any follow-up interview against the DIVents Charter standards to helo you identify the level that is right for your organisation at this particular time
Receive your accreditation from the Diversity Pride's DIVevent's Charter, as well as a post-assessment pack to helo you celebrate your success and implement any additional improvement measures identified.
Who should join and why?
No matter whether you are at the beginning of your equality, diversity and inclusion journey or well ahead in the game, this Charter is for you. The 360 degrees intersectional approach helps to navigate complex topics in a meaningful way in order to affect positive change and continuously improve. In our opinion, any company can (and should) be an inclusion champion and amplify other voices even if you are a one-person marketing consulting agency! It is imperative all companies, no matter their size, take action today and help build a more inclusive society.
This is your chance to make a difference! Do not miss it!
You should consider the DIVents Charter accreditation if you:
Send out communications (including PR) to employees, and to existing or potential customers
Design, curate, plan, or execute internal or external events
Design, plan, or execute marketing campaigns (online and/or offline)
Sponsor events, marketing campaigns or brand collaborations
Recruit staff internally and externally
By signing up to the DIVents Charter your organisation will learn how to:
Packages and Sign up
Why is there a joining fee?
While we are aware there are many Charters you can sign to free of charge, we want to make sure you are able to translate your commitments into action. The fees cover the extensive expertise and the bespoke resources we will give you access to in order to not only educate your team members about equality, diversity, and inclusion, but also to equip them with tools and knowledge to affect meaningful and lasting change. For some packages, the fee also includes bespoke support from one of our experienced consultants.
Supporting or sponsoring access to the Charter for a small organisation
Your joining fee also includes support for a charity of your choice, either in the form of a 10% donation or sponsorship of the Charter. See packs for more information. In this way, you are not only committing to taking action within your own organisation but also supporting others who may not be able to afford it otherwise.
Win-Win Situation
Extensive research proved that having diverse teams and inclusive workplaces result in commercial benefits. Consider the fee for this Charter to be an investment in your journey to greater equality – commercial benefits will follow.
IMPORTANT NOTE: In order to reach Accomplished accreditation level one of the Achiever ladder packages is required.
* You shall receive “Active” DIVents Charter logo until you reach a level of satisfaction (as measured in your Annual Report) to receive the “Accomplished” level accreditation.
** You can choose from: Inclusive Leadership, Inclusive Marketing & Communication, Inclusive Events, Disability Confidence, Black Inclusion, Racial Inclusion, Gender Equality, Intersectionality & Allyship, LGBTQ Inclusion + Allyship, or Inclusive Recruitment, and much more.
BIG NO! It is about giving a voice to equally talented individuals and not dismissing the diverse communities that exist within each industry.
The simple answer is no. We need to be able to work with each partner for a minimum of 12 months to assess whether you meet all the Accomplished accreditation standards.
Accreditations are generally valid for a period of one (1) year, and will be monitored by Diversity Pride on a regular basis. Renewal: Every organisation accredited by Diversity Pride has to undergo the annual audits in order to renew their membership at least three (3) months before expiry date.
Yes, it will be your choice. However, you can also choose from a list of charities that wish to sign up but don’t have the funds to do so.
Yes! We have set the entry-level fee at the lowest possible (to cover our time to conduct the initial assessment and provide recommendations as well the bi-annual assessments) to ensure even the small organisations can be part of the movement. Not-for-profits can also benefit from discounts and sponsorship. Get in touch with our team to discuss your possiblities diventscharter@diversitypride.org
If we think you are not adhering to the Charter standards, we will contact you to check if you still wish to be on the signatories list. Diversity Pride reserve the right to downgrade the accreditation (e.g. from Accomplished to Active) or request removal of DIVents Charter logo and any Diversity Pride brand assets from a signatory’s website.
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