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Rise of Racism and Xenophobia during the outbreak.

Five Ways to continue your inclusion efforts

The number of COVID-19 infected people is on the rise globally. Countries are closing their borders, cities are shutting down, healthcare systems are under pressure, stores are not coping with the demand for food and other essential supplies. Many companies requested their employees to work from home, take unpaid leave while those who are self-employed or freelancers face uncertainty on when the next paycheque opportunity will arise.

It is fair to say we have now entered an unchartered territory and this is giving rise to worrying trends including an increase in discrimination, while at the same time diversity and inclusion discussions seem to have suddenly stopped as they are not seen as “business critical” at the moment.  

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Racism towards certain communities 

For the purpose of this article, it’s important to highlight the psychology of pandemics, an important but complicated issue, as it's very much connected to racism or blaming of particular groups of people, which has happened with every pandemic and serious outbreak.

Human beings are tribalistic in nature and we socialise to evolve in small groups. History shows us that some of the most infectious and deadly diseases that wiped out large groups of people were brought by foreigners, like the Europeans did when they started settling in Americas and brought influenza and smallpox, which wiped out the indigenous people. So, we as humans, we have, to some extent, a sort of built-in xenophobia.

There is no excuse for racism or any kind of discrimination, but it does happen, and it happens most during this sort of outbreaks.  

Unfortunately, recently the world had to witness yet another act of ignorance and racism from Donald Trump calling COVID-19 “the Chinese Virus” ... There is no room for hate and the leaders must be very conscious of the language they use – THIS ACTS ARE NOT ACCEPTABLE!  

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We must stress the fact this sort of xenophobia is never limited to interactions between different cultural or racial groups but is also likely to happen within those groups too. A good example would be the SARS outbreak back in the early 2000s: survivors were even discriminated against and shunned, even though they had recovered. Even more daunting example, despite all their efforts and support during the outbreak, healthcare workers and hospital staff were shunned. There were reports of healthcare workers being told that their children were not welcome back into kindergarten because their parents worked with SARS patients in hospitals - this is only the tip of the iceberg when it comes to discrimination.  

It's expected to see a reduction in discrimination as the infection become well established in different countries because once the virus is widespread it's going to become everyone's problem. The virus does NOT discriminate. In some ways that could be the only good thing that comes out of this interaction: that might serve to pull communities together to work together to deal with the problem. Government leaders must speak up to maintain public trust and discourage discriminatory behaviours. We all, together with national agencies must listen to the facts rather than fake information.  

A pandemic is essentially a psychological phenomenon. Whereas psychology influences how people react and whether they follow the advice to contain the infection and crucial to the trust in their community leaders. And so our leaders need to be transparent, they need to maintain public trust, they need to offer advice about things like racism or xenophobia and must lead by example - to send out a consistent message that discrimination is not an acceptable or sane way of dealing with the problem.  cess.

Healthy ways for leaders to help themselves and others:

1. Communicate the truth. Pranks and fake news are not healthy 

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Communication is the key. In these uncertain times, we must ensure our workforce feels informed and most importantly supported. Whether employees physically go to the office or work from home, it's important we inform our staff about the steps you are taking to ensure their health and safety is the top priority. This does not mean you need to splash a ridiculous amount of money on posters with all the facts you need to protect themselves! Yes, there are reports of promoted posts on LinkedIn of companies who charge $50/poster with exactly the same information you can download from the WHO website. Posters are great but save yourself money (and the planet!) and send the information electronically.

Most importantly it's imperative you communicate with your teams what implication the outbreak may have on the future of the company and their health. Many big companies are preparing for the worse and send information to everyone in advance about potential job losses. Businesses take unfortunate, but necessary steps to ensure all information is correct and aligned with international health organisations - fake news will create unnecessary panic and confusion! 

2. Create virtual spaces for people to connect, network and continue social activities.  

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People around the world have been asked to stop non-essential contact with other people and avoid all unnecessary travel which is knows as social distancing. This is likely to increase isolation and cause depression and anxiety, especially in people that are more vulnerable or may have already been exposed to the types of discrimination we discussed above. 

This is why establishing formal and informal ways to remain connected, to offer mutual support, is going to be key if we are all to get through these difficult times.  

From a workplace perspective, leaders have a responsibility to ensure that individuals are not only given the tools to do their job remotely (whenever possible) but can also remain connected to one another and to the wider community, so that they can seek help if and when they need it. 

3. Don't cut your Diversity, Equality and Inclusion (DEI) budgets 

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Many big and small companies will suffer financially from the outbreak - it's a fact no one can dispute. Historically, it's been reported that corporations cut their DEI programmes first when they think about cost-cutting measures. This usually comes from companies who consider DEI as a 'nice to have' or as separate from the core business operations. Progressive companies, perhaps, who are doing it right will not be thinking about cutting those as they realise DEI programmes can actually help them survive long-term.  

Budget cuts are unavoidable for many, but we should not take away the basics from people who need it the most. Instead, executives and budget holders should take into consideration cutting some non-essential expenses like alcoholic-beverages, or travel budget. The current situation showed us that we don't need expensive dinners or travel across the world to have a face-to-face meeting - saving a lot of money and the environment at the same time!  

It's imperative the company sticks with their beliefs and uplifts their values, especially in hardship. Creating a progressive and inclusive environment will not only allow the company to survive long-term but will also attract the top talent. It is worth to mention employees are no longer looking for perks; they aren't motivating when they look for a new job. Employee engagement and the company's culture will play a vital role and individuals will look back at times when the company supported its employees the most.  

4. Support even if you cannot be the one who can save

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Job losses are unavoidable for many companies. Some companies may even close down because they will not have the means to keep going. What's important is to show people alternative ways they can get support in this difficult time. We encourage in-house lawyers and HR to research and share information with their staff about available government funds, grants, and loans. Factual communication is the key to allow people to survive.  

A tangible example of what you can do for those who are losing their job: if you do have an in-house counselling team and an Employee Assistance Programme (EAP) allow your ex-employees to use the service free of charge. Mental health support is crucial and will prevent the loss of life.  

Most importantly, we encourage companies to allow their ex-employees to use the company's health care benefits which will allow them to pay their medical bills. In many countries in Europe, health care is free of charge but across the USA it isn't - the most vulnerable are at risk of being denied health care services at the moment they need it the most. 

Unfortunately, we will not always be able to support everyone, but we can do everything in our power to direct people to the right place where they will receive much-needed support.  

5. Be conscious of your biases and check your privilege 

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Yes, now is the time to talk about your biases. Elderly, people of colour, women, LGBTQ community, people with disabilities, and immigrants are in the risk of being treated the worse. It’s time to think about your bias and treat everyone equally. REMEMBER, the virus does not discriminate, nor should you! It’s important we all check our privilege in situations like this and help those who are not as fortunate to even have the basics to live. 

Easy-to-read information about Coronavirus in many languages

Click on a word which is in blue and bold to read what it means.

Coronavirus is a virus that started in China and spead to many counties in Europe and all around the world. Coronavirus is also called COVID-19. That is the scientific name of the virus. People with Coronavirus have:

a high temperature
a cough
a short breath

Please keep in mind that if you feel this way it doesn’t mean that you have Coronavirus for sure. It can also be a normal flu. But you should call an hospital and tell the doctors and nurses how you feel. There are some things you can do to not get the Coronavirus.

For example:

- wash your hands often with soap and water and for 20 seconds at least
- do not touch your face if your hands are not clean
- cough and sneeze in a tissue and then throw the tissue away.

The situation of Coronavirus can be different depending on the country you live in. Governments are taking different actions in every country. Some organisations of people with intellectual disabilities are giving information about Coronavirus in easy-to-read.

Plena Inclusion in Spain.

You can read some easy-to-read information in Spanish about Coronavirus by clicking here and here.

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In the United Kingdom, ENABLE Scotland and Inclusion North are also giving information in easy-to-read.

Read the information by ENABLE Scotland.

Read the information by Inclusion North.

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In Ireland, Inclusion Ireland created some useful documents in easy-to-read.

Read the information by Inclusion Ireland.

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In France, UNAPEI has also created a document in easy-to-read about the Coronavirus.

Read the information by UNAPEI

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Information in more languages

Many other organisations are also publishing information in their languages:

dansk (LEV)

Deutsch (Ministry of Health in Luxembourg)

íslenska (.pdf, Proskahjálp)

italiano (Anffas)

magyar (.pdf, EFOESZ)

Polski (PSONI, picture format)

suomi (Papunet)

svenska (FDUV)

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Diversity Pride's highly innovative Equality, Diversity and Inclusion Consultancy is tailored specifically to your company needs and focuses on your most valuable asset - your workforce. Our LAB Journey Programme helps to drive your business goals in a tangible, measurable and sustainable way, through guided insights and actions. Diversity Pride have worked with HR, Legal, Operations, Marketing, PR and Learning and Development teams. To learn how we can work with yours, email us on or schedule a call HERE

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We offer a range of personal development and inclusive leadership courses to support the workforce of all levels from senior management to entry-level employees. We design activities for managers and senior leaders to respond to the unique setting you work in and the challenges you face. Our programme includes:

- Coaching and Mentoring Skill
- Communication Skills
- Conflict Management 
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If you are interested in a group or '1 to 1' training email us on or schedule a call HERE

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Diversity Pride offers a range of over 40 specialist equality and inclusion sessions and workshops for staff and volunteers at all levels. Our aim is to help you improve workforce engagement; enhance awareness and understanding of the value of an inclusive workforce; ensure management meets your legal obligation and imporve outcome as an organisation. 

If you wish to learn about the taining we provide, email us on or schedule a call HERE

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In 2020 the need for management and team members to be Equality, Diversity and Inclusion confident and efficient has never been greater. Organisations, leaders and most importantly customers are all looking to hold us accountable for our behaviours and our workplace culture. Our Open Programmes are held regularly throughout the year across UK, Europe, North America, and Asia and are open to all individuals and organisations. Our aim is to deliver tangible benefits by increasing workforce engagement and productivity; gain senior buy-in and ensuring you recruit and retain the best talent.

These programmes can be customised to meet your organisation needs and delivered in-house for your designated staff groups. To find out more get in touch by emailing us on or schedule a call HERE

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A seminar, panel discussion, conference, expo or product launch - we help organisations get it right! We can support you with as little or as much as you require. Diversity Pride can help you to:

- Source diverse speakers from a range of industries and levels
- Curate panel discussions and conferences 
- Build an Inclusive Marketing and PR campaign
- Find inclusive suppliers to deliver your event
- Chair and/or Facilitate panel discussions
- Find accessible venues and plan logistics
- Secure Sign Language Interpreters 
- Connect you with Partners who may wish to attend/support your event

To find out more get in touch HERE or by emailing us on

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